The work is a handmade cut out text derived from the slogans one finds everywhere in shops seducing to get people in and to buy their goods. The text refers to consumerism and the implicit promise of the slogans being used to make people feel happy.

Erik van Lieshout is one of Holland’s most prominent artists and his provocative works treat sex, violence, politics, and commercial culture with equal humor, candor, and irreverence. He sets out on spirited journeys, turning whomever or whatever he encounters into subject matter for his social documentaries. His endless curiosity and his disarming personality encourage strangers to share their intimate feelings and politics openly with him. Trained as a painter, van Lieshout became well-known in the 1990s for his expressionistic canvases and large-scale drawings which merge graphic images of drugs, pornography, and street culture with a range of media figures including Burka-clad women, Batman, and Snoop Dogg. In 1997 van Lieshout began making the simply-crafted sculptures and video installations that now round out his multi-media practice. Van Lieshout places himself directly in the center of his videos using his experience as a crucible to interpret the complex psychology of a nation grappling with immigration, tolerance, colonialism, and sexuality.